Applicability and Effectiveness of Home Staging in Residential Property Sales

Abstract

The sale of residential real estate is a complex process that requires a strategic approach to achieve maximum market value. In the context of increasing buyer expectations and a dynamic market environment, home staging has established itself as an effective tool for enhancing the attractiveness and competitiveness of properties. By applying appropriate techniques for the visual and functional preparation of the home, sellers can stimulate buyer interest, often leading to faster transactions and higher prices. The aim of the authors is to present the essence of the “home staging” service and to analyze its applicability and effectiveness as an innovative approach that combines elements of interior design and real estate marketing.